Client: Rova
Platform: iOS
Deliverables: Define and prioritize features; mobile mockups and prototype.
Challenge: Getting users to take and/or upload their own images rather than mainly using the 'quick fix' templates. Working in a short time frame on a small budget.
Objective: Take the daunting process of matching the perfect bottom and top to whatever occasion women will attend, with all items in their closets considered.
Rova was created by Ashna Ruia from her love of fashion and busy city-girl-on-the-go lifestyle. Always wanting to feel and look her best while considering the amount of time allocated to that task, she realized many other women also face this small dilemma, daily. Ashna saw a personal stylist as the best option and found a way to make this luxury available to all.
PROTOTYPE
RESEARCH
OUR STORY
ROVA is going to make a direct-to-consumer application that will provide recommendations on the best combinations of tops and bottoms the user can wear from his/her existing wardrobe. A personal stylist made into an algorithm that will help you with the clothes you already possess.
Users have the choice of uploading pictures of their clothes (tops and bottoms), or pictures of themselves wearing the clothes, and the application will recommend combinations that could be matched well.
The algorithm for optimal pairing will be generated using a machine learning model, the data of what constitutes "good" combinations coming from stylists/ designers/ influencers. Finally we hope to also bring in an E-commerce angle by providing links of accessories that will help complete the look (for example: providing the link of a scarf that will help complete or complement the look suggested by our recommendation engine).
BRAND IDENTITY
"Social butterfly - a perfect place for someone who is socially active and conscience of appearance."
"Self confidence
Fun loving
Empowered
Bold
Self love"
MISSION
"To help people with styling their existing wardrobe.
To help them maximize and optimize the clothes they already own.
To help them arrive at a quick decision on what to wear, based on the latest styles and trends.
To not have the going out process as a burden or pain.
To show people how they can use the clothes they already own in."
TARGET AUDIENCE/USER PERSONA
Initially females (eventually males) ages 13-60
Chic
Sociable
Bold
Fun/loving
Empowered
Beginning in the United States and India, with the aim of reaching all countries.
STRATEGY
DEFINING FEATURES
What words describe how we want the app to make users feel and what we want this app to accomplish?
LISTING, DEFINING AND CONSOLIDATING SCOPE OF FEATURES
MOCKUPS
Below is a user flow of uploading clothing articles to the app's closet.
